Digital Marketing for Tourism Company

Business Scenario

The customer is a well-established travel company offering travel packages and holiday offers for Iceland. More than a decade, our customer is assisting travellers right from the visa process to managing itinerary, and with promising tailor-made holidays packages.

The Challenge

They had a website with static content experiencing hefty traffic of visitors on their web pages. Their major expenses were in localised marketing and willing to go for global re-branding into the entire industry practice. They researched for possible digital marketing services however, they did not have the plan or experience of running a full-scale digital marketing services solution implementation.

Solution Highlights

  • Re-brand the entire website with the added flavour of native Iceland
  • Without affecting the existing traffic of the website all the changes and integration has been implemented
  • All possible social media platform integration to be done for over-all coverage
  • The global traffic and the administrator should be able to perform analytics and reports driven with digital marketing practices
  • Innovation in approach should be the key factor

Benefits

  • Increased interaction between the customer and their prospective customer
  • Transformed static website into a more interactive, responsive, and impressive UI based website
  • Prospective users/customers have been increased with the updated version of the website